Results of the Excel Pivot Table survey

A couple of weeks ago we ran a Pivot Table Survey for people interested in learning about Pivot Tables for data analysis. Thanks to everyone who took part.

To encourage more responses to the Pivot Table survey there was a contest for our favorite response to the first 2 questions in the survey:

Question 1: What are your top questions about Pivot Tables that we absolutely MUST answer in this course?
Question 2: What would it mean to you if you could have your top questions on Pivot Tables answered?

Read on to find out who won prizes and discover the results of the survey.

Winners of Pivot Table Contest

Well done to Andrew from Marlton, New Jersey who sent in this winning entry:

I am pretty comfortable using pivot tables now, but I like a lot of people had a problem initially, trying to understand what a pivot table could do that plain old excel couldnt. I think that an example of why it is useful would help lots of people.

Also, using an example that lots of people can relate to is very important. Some people don’t use excel for finance or sales and others don’t use it for collecting data. A professor with a list of students, hometowns, grades etc. may be a good example.

[If I could have my top questions on Pivot Tables answered]… it would mean a lot. – Andrew

We asked Andrew to tell us a little about himself – he uses Excel mostly for business purposes in the aerospace / defense industry but finds it very useful at home as well. Andrew was awarded a $25 Amazon Gift Card for his contribution.

We also gave a $25 Amazon Gift Card to Brian from Atlanta, Georgia. Brian was chosen as the second winner by using an Excel spreadsheet to select one entry from all entrants at random.

So – congratulations Andrew and Brian. And thank you to everyone who took part.

Pivot Table Survey Findings Summary

Let’s have a quick look at what we found from the survey.

First thing to mention is that the number of responses was hardly breath-taking, with a grand total of 14 people responding to the survey.

I’ll be the first to admit that we shouldn’t draw too many conclusions based on such a small sample of Excel users.

Nevertheless some patterns did emerge.

Charting the appeal of different course formats

We asked respondents to pick their preferred training course format. Each respondent marked their interest on a scale of 1 to 5 (1 being Not interested, 5 being Very interested). There were 8 different formats to choose from.

  1. E-book download to computer (PDF format)
  2. E-book download to Amazon Kindle
  3. E-book download to Apple iBooks
  4. Video course download to computer
  5. Video course on DVD
  6. Live public coaching webinar
  7. Private consulting or coaching sessions
  8. Online members-only site (videos & articles)

The most favored formats for a Pivot Table training course were:

  1. E-book download to computer (PDF format) 72% interested or very interested
  2. Video course download to computer 64% interested or very interested

Naturally I created some Excel charts to show the distribution of survey responses. Here they are:

[Image] Pivot Table E-book 1. E-book download to computer
(PDF format)

  • 43% of respondents were very interested
  • 29% of respondents were quite interested
  • 14% of respondents did not indicate a response

[Image] Pivot Table Video Course download to computer 2. Video course download to computer

  • 57% of respondents were very interested
  • 7% of respondents were quite interested
  • 7% of respondents did not indicate a response

Other Responses

[Image] Pivot Table course other formats

As you can see from the above charts, there was moderate interest in Live Public Coaching Webinars and a Video course on DVD. There was comparatively little interest in e-book formats for the Kindle and Apple iBooks.

How to Create Professional Business Charts

If you are interested in creating your own Professional Business Charts I would recommend you check out Charley Kyd’s Business Charts Swipe File. They might inspire you to create eye-catching professional-quality Excel charts.

[Image] Business Charts
  • Designed by Charley Kyd at
  • 33 downloadable Business Charts and Tables that are professionally created for Word, PowerPoint and Excel
  • Each download comes with 2 sets of documentation (“Getting Started” and “About the figure”)
  • Available for all versions of Excel (PC or Mac) from Excel 97 to Excel 2010
  • You choose which ones you want to download – or you can download them all!

And if you want to take charting a step further into Excel Dashboard Reports, take a look at Charley Kyd’s Excel Dashboard Templates. They are updated dynamically due to being linked with formulas to an Excel database that you set up, and can be set up in minutes.

Other interesting observations from the Survey

The most popular price points for a Pivot Table training course were:

  • $20-$29 (38.5% of respondents)
  • $30-$49 (23.1% of respondents)

The most common areas where Pivot Table skills would be used were:

  • Business Analysis (76.9% of respondents)
  • Financial Analysis (53.8% of respondents)
  • Sales Analysis (46.2% of respondents)

Most respondents indicated they would use Excel 2010 (61.5%) or Excel 2007 (46.2%).

Pivot Table Training Course – coming soon

Armed with a better understanding of the Pivot Table training course market, we’ll start work on a Pivot Table course. If all goes well you will be able to get the course in mid to late 2012.

And if you’ve got any more feedback please feel free to leave a comment below.


Victor Chan
Hi I'm Victor. I started Launch Excel to help you use Excel and VBA faster. Thousands of people have learned new skills and increased their effectiveness at work with our help. You can do it too! Also I've personally used Excel lots since 2002. I use it mainly in accounting and finance but I also have a Masters degree in Engineering from Cambridge University. I hope you enjoy the site and tutorials!
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